FINE WINE MERCHANT: IMPORTER & DISTRIBUTOR - ASIA
Links Concept Family Wine Merchants
A leading fine wine importer and long-term brand builder across Hong Kong, Macau & Mainland China.
ABOUT Links Concept Family Wine Merchants
Regional expertise and long-term brand development in one of the world’s most complex wine markets.
For more than 25 years, Links Concept has operated at the centre of the Greater China fine wine trade, building deep relationships with international producers and local trade partners. The business focuses on sustainable, long-term brand building rather than short-term distribution cycles, positioning itself as a trusted representative for family-owned estates seeking durable presence in Asia.
Its portfolio includes globally recognised producers such as Champagne Louis Roederer, Antinori, Alvaro Palacios, Shaw + Smith, Torbreck and Louis Latour. These partnerships reflect a reputation built on professionalism, integrity and market insight.
Operating across Hong Kong, Macau and Mainland China, Links Concept combines regional knowledge with disciplined distribution infrastructure to navigate regulatory complexity and evolving consumer demand.
CUSTOMER PROFILE
Serving premium hospitality, retail, and private client channels across Greater China.
Links Concept supports a diverse and dynamic customer base, including luxury hotels, fine-dining restaurants, premium hospitality groups, specialist retailers, and private collectors.
With teams located in Hong Kong, Beijing, Shanghai, Guangzhou, and Shenzhen, the business provides on-the-ground sales coverage and localised expertise across key metropolitan markets. This regional presence enables curated portfolio development, tailored advice, and consistent execution across multiple cities and jurisdictions.
Its long-standing trade relationships and multilingual sales organisation reinforce its position as a dependable partner in a fast-evolving and highly competitive market.
Highlights
Scale, recognition and long-term brand partnerships across Greater China.
Links Concept combines portfolio depth with regional distribution reach, operating as a trusted gateway for premium wine estates entering and expanding within Asian markets.
Award-Winning Distributor
Ranked among Asia’s Top 50 Wine Importers and winner of On-Trade Supplier of the Year at the Drinks Business Asia Awards 2024.
Extensive Portfolio
Distributor of 80+ premium brands, including Champagne Louis Roederer, Antinori, Alvaro Palacios, Shaw + Smith, Torbreck and Continuum.
Nationwide Distribution Network
Branches and storage hubs across Hong Kong, Beijing, Shanghai, Guangzhou and Shenzhen, reaching 100+ cities across China.
Experiential Brand Development
Hosts masterclasses, winemaker dinners and trade tastings, building sustained demand and long-term producer presence across the region.
Market Resilience
Strong performance and sustained volume growth despite challenging regional market conditions.
“Our role is to build enduring bridges between world-class family-owned estates and the evolving fine wine markets of Greater China. Long-term partnerships and disciplined execution remain at the heart of our model.”
Patricio de la Fuente Saez, Founder
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