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Vision

A more effective and enduring market for fine wine. Coterie is shaping a market where wine, the businesses that shape it, and the customers they serve all benefit from greater coordination, control, and long-term value.

Fine wine holds significant cultural and economic value. The market around it has not always matched the wine itself. The future we are working toward closes that gap, strengthening what is already exceptional, and shaping a market that is more effective, more transparent, and more enduring.

Ascot Wines Hallgarten
wine tasting

A future where...

Exceptional wines are supported by infrastructure of equal quality

Fine wine has always been defined by what is produced. We are building the infrastructure around it that ensures it is handled, stored, moved, delivered, and valued with the same level of care, creating greater consistency, control, and trust across the market.

Hallgarten Tasting

A future where...

Independent businesses are strengthened and better connected.

Each business within Coterie retains what makes it exceptional, while benefiting from shared capability, broader reach, and deeper alignment. Together, they are better positioned to grow, to innovate, and to operate with greater confidence in a changing market.

wine harvest
Own-Collection-scaled

A future where...

Customers experience higher standards at every stage and moment.

As the market becomes more coordinated and transparent, customers benefit from a more seamless, reliable, and informed experience, whether they’re buying wine to drink tonight, out at a restaurant, or on a yacht, or storing it for the future, trading it, or even borrowing against it.

enjoying wine
about coterie

Learn more about Coterie

A connected group of merchants, distributors, storage providers, and financial platforms, each defined by its own expertise, strengthened through a shared way of operating.

About Coterie
vineyards

“Coterie aims to shape a market where these businesses can operate more effectively, with the infrastructure, capability, and alignment needed to support long-term growth, creating a more enduring model for the fine wine industry.”

Michael Saunders, Group CEO