Michael Saunders

“Fine wine is inherently global, but its infrastructure has remained fragmented. The opportunity is to bring coherence—connecting expertise, logistics, and relationships to deliver a seamless experience at scale.”

BIOGRAPHY

Michael co-founded Bibendum Wine in 1982 and served as CEO from 2000 until its sale in 2016, building it into the UK’s largest independent wine distributor. He brings decades of leadership experience across the wine industry, with a strong track record in scaling businesses. Former Chairman of the Wine & Spirits Trade Association, he leads Coterie’s global strategy.